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Takeaways: In the run up to its IPO, Reddit faces criticism from users for selling out, and skepticism from investors for its lack of...

Turning and turning in the widening gyre The falcon cannot hear the falconer; Things fall apart; the centre cannot hold… - from The...

Takeaways: Brands people return to must offer consistent quality, benefit from being affordable, and require repeat usage. Being...

Takeaways: Billboards force brands to focus on a simple message that reinforces their essential values. This Ralph Lauren ad is an...

Takeaways: Consumers are moving to more private spaces. The cost of creative is trending towards zero, causing an exponential increase in...

Takeaways: Individual investors have become increasingly sophisticated in their financial knowledge and behavior thanks to a crypto...

Takeaways: Brand is the sum total of your customers’ experience with your products and communications, as well as their understanding of...

Takeaways: Building a highly visible personal brand online means selecting for the content that a platform’s algorithm will promote -...

Takeaways: Tesla’s early brand strategy was highly intentional and successful - help wealthy people signal their eco-consciousness (and...

Takeaways Customers have a keen sense for brand authenticity, sharpened by the deluge of advertising to which we're all...

Takeaways: Billboards on the freeway work best when they focus on generating brand recognition and awareness. It's hard to buy something...

Takeaways In 2022 #Antiwork became a unifying brand for anti-establishment dissent. Media and politicians on both left and right invested...

Takeaways: Offline adverts in London can be a lot more wordy because of all the wait-time commuters have in trains and stations - people...

Who is that person ‘Behind the Mac’ in Apple’s recent campaign? Of course, it's you. The intelligent-looking, focused men and women -...

Taking Boston Dynamics from menacing murderbots to man’s best friend Why we love the campaign: In 2008, robotics company Boston Dynamics...

As a marketer, few campaigns make you stop and say ‘you know what, I WILL click on that ad as a hat tip to you, fellow marketer, because...

From dusty brown bottles to a post-coronavirus Cambrian explosion. Supermarket beers are peacocking like never before. It’s a...

Marketing gets a lot of shade thrown its way for being manipulative. And…you know…sometimes that is fair enough. There were and are bad...