About Blog Blog Brand (dot) Blog

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In early 2022 we (Ben Wallace, Jessica Tsai and our dog Juno) took a break from work to spend more time with family and travel a little.

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Although no longer gainfully employed, we couldn't shake our obsession with Branding, so, we took some of our newfound free time to break down the most interesting ads we saw as we went about our lives, to get to the original insight or intention that propelled them into being. 

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About the authors

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Ben Wallace is a product marketer by trade, who has worked at Google, Uber, Amazon and LinkedIn, as well as with quite a few startups. He is interested in system design, communication, unintended consequences, and how companies grow and are run.

- His favorite ad is Nike's Nothing Beats a Londoner.

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Jessica Tsai is a people watcher at heart, and has applied that in marketing, user-experience research, and product at Google, Color Genomics, and start-ups at Expa and Atomic. She is a consultant and advisor for numerous other companies. She is interested in people, interactions, culture, and design.

- Her favorite ad is Nike's Lunar New Year: The Great Chase.

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Juno Tsai-Wallace is an American-born German Shepherd / Australian Cattle Dog mix. He has never held a full-time job, and spends his days playing tug, going on hikes, or looking out of the window.  He is interested in food, birds, water, and what happens when we leave the house without him.

- His favorite ad is Softbank's Just Friends - Rejected.

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Get in touch

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If you want to suggest a story or talk branding with us, join our discord server or send Ben a tweet.

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